Metrics and Analytics:LJ2

    

Josh Castle

LIS 4380



After reading the "We Are Data" readings i learned a few things about how the algorithms of social media and assigning identities work as well as how google portrays what a celebrity is. The algorithms of social media in my opinion work in mysterious ways. Based off of what you choose to do on social media or who you interact with is what the algorithms and data are going to display for you in your social media apps. In the readings it says "Who we are in this world is much more than a straight forward declaration of self-identification or intended performance, Who we are, following Internet researcher Greg Elmer's work on "profiling machines," is also a declaration by our data as interpreted by algorithms.' We are ourselves, plus layers upon additional layers of what I have previously referred to as algorithmic identities."(We are Data Introduction pg. 5) I have actually understood this for a while now because I've noticed that overtime, my social media and internet search engine is custom to things i've searched for online. For example, whenever i look up something to buy like a new pair of jeans, if i go on my social medias i will see lots of ads for jeans and pants. I personally don't like how internet/social media algorithms work like that. It feels very intruding and an invade of privacy. I also completely disagree with how google portrays celebrities. I think that there are far more famous people out there that appear to be just well known on google. Also, i think that google should not be the source to see how famous people are. Mainly because of the european laws just not really making it valid. I personally think that the algorithm to find out how famous someone is should just be off their net worth when in comparison to other celebrities. I think that there are a-lot of celebrities that are really famous but their net worth isn't as much as someone who isn't as famous and to me personally, i think that is the official way to see how famous someone really is.

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